About Educational Insights
Educational Insights, Inc. is an education company dedicated to creating a wide range of materials for today's classrooms and homes. Educational toys and games, teaching aids, exploration materials, and digital devices provide educators and parents with affordable learning tools for children. Educational Insights' products are available to schools and homes through the school supply and teacher/parent store dealers, as well as specialty toy stores everywhere.
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Educational Insights Publishes Latest Book by Children's Play Expert 'Dr. Toy'

Completely updated 'Smart Play Smart Toys' gives parents and teachers new advice on using playtime for learning development.

Educational Insights has partnered with renowned toy expert and child development specialist Dr. Stevanne Auerbach, better known as "Dr. Toy," to publish the newly revised and updated book title Dr. Toy's Smart Play Smart Toys: How to Raise a Child with a High PQ. This comprehensive guide helps parents select the best toys and games for developing “Play Quotient” (PQ), the extent to which a child plays.

“Many people think play is trivial, but it isn't,” said Dr. Toy. “Play is vital for the developing mind because it allows children to extend their imagination, resourcefulness, social interaction, problem-solving skills and resilience."

The book helps parents navigate the thousands of toy and play options available, offers tips on how to evaluate toy safety, and provides 160 activities that enhance PQ. In addition, it identifies gender-specific and age-appropriate toys, important craft supplies for playtime and hundreds of ways to make play a life-long and nurturing experience.

According to Jim Whitney, President of Educational Insights, “Effective play produces a well-rounded child, ready to take on further learning challenges. We are very pleased to be involved in spreading the very popular and practical advice for which Dr. Toy is so well known.”

About Dr. Toy
Trained in education, psychology, and special education, Stevanne Auerbach, Ph.D. has spent more than 25 years working in toys and children's services. She produces a syndicated column, “Dr. Toy,” distributed to newspapers world wide). Her "Best Products" awards for the best educational, developmentally appropriate toys and children's products and other features are online at:

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