PRESS RELEASE from
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FOR IMMEDIATE RELEASE: April 5, 2005
Media Contact:
Angie Niehoff
Staci Scheibel (510) 540- 0111/staci@drtoy.com
“Dr. Toy’s Smart Play/ Smart Toys” for 2005 Award Report Now Available on the Internet -- Best Smart Products for Baby to Older Children -- Best Play Basics for Every Toy Chest
SAN FRANCISCO, CA. – The second report of winning toys for "Dr. Toy's Smart Play/Smart Toys 2005 ” based on the newly released book is now available to parents, teachers and others on Dr. Toy's Guide, on the Internet's World Wide Web. The free report is available by requesting a copy by sending a SASE #10 envelope to Dr. Toy or logging on to drtoy.com.
“Dr. Toy’s Smart Play/Smart Toys Product Awards Program 2005 was developed by noted child development authority, Stevanne Auerbach, Ph.D. (a.k.a. Dr. Toy) as a service to consumers who desire to purchase safe, affordable, educationally-oriented, and stimulating toys and products for children.
"As a childhood specialist for over 35 years," says Dr. Toy, Director of the Institute for Childhood Resources, founded in San Francisco in 1975, "I have seen the continuous, essential need for more year-round resources for consumers to identify and choose the most appropriate, safe and engaging learning and developmental products for all children."
Dr. Toy reports that in the years the innovative on-line magazine, Dr.Toy’s Guide has been available “thousands of visitors daily from around the world have accessed its information.” The site was the first on-line to evaluate toys and children’s products. The report is being released according to Dr. Toy to “encourage parents and teachers to focus on the value of play as essential to the learning process.”
She adds, “The smart play products selected from varied companies across the U.S., Canada and from other countries will provide children with exciting new learning tools that will help them not only to do better in school, but will also provide more constructive activities to do after school.”
The winning products include innovative toys, games, books, videos, audiotapes, software/CD's, crafts, and other children's products.
Dr. Auerbach believes “parents need help to get a head start locating new, diversified products that children will enjoy using while they increase learning skills, enhance instruction and expand creativity.” The products are balanced from among large and small companies and range from low to high tech for “hours of constructive, educational, and stimulating fun.”
“Children learn best through play,” says Dr. Auerbach, “and these “Smart Toys and Smart Products” encourage children to maximize their potentials and make the most of “Smart Play”.
“By making a renewed focus on selecting summer as an ideal one for choosing new products for children," adds Dr. Toy, parents improve their children’s development. “This is a perfect time,” She says, “to ‘take stock’ and do an inventory of what your child is playing with, what is not used and what they need next in their process.”
“Dr. Toy's Smart Play/Smart Toys” award winning products were carefully chosen from among hundreds that she has reviewed at toy fairs, catalogs, and through many other sources, and by using extensive criteria she has developed over many years. Among the criteria used are: safety, age-appropriateness, design, durability, lasting play value, cultural and ethnic diversity, good transition from home to school, educational value, learning skills, creativity, improvement in the understanding of the community and the world, good value for price, and, naturally, fun.
These are products suitable for babies to older children including products ranging from handicrafts to hi-tech, priced from $5.00 to under $100. The winning products are affordable, well designed, and reflect the wide range of children’s interests. Complete information about these and other products are included in the full report. Winning products are manufactured by new, small and large companies from around the world.
Dr. Toy's report includes company customer service numbers, web site URL, age range, price, and a full description of each product. The award-winning, on-line magazine, Dr. Toy’s Guide, features full color photos of each product, links to companies to learn more, interviews with and articles by Dr. Toy, plus hundreds of “100 Best”, "Best Classic" and “Best Vacation” products. At this time over 3000 products are included on the site plus links direct to companies, toy stores on line, toy history, parent resources and much more.
Dr. Auerbach, a long-time resident of San Francisco, originally from New York City, lived in Washington, DC while working for the Department of Education where she approved the first proposal for “Sesame Street” and established the first day care center for children of federal employees. In San Francisco she established The SF International Toy Museum, the first “hands-on” toy museum visited by over 50,000 children. She is the author of 15 books and hundreds of articles on toys and play, and is the only Ph.D. evaluating toys and children’s products with extensive specialized training, background, and over 35 years of experience evaluating, writing and speaking about toys and children’s products. Dr. Auerbach is trained in education, child psychology, child development, and special education. She is a parent educator, consultant, parent and grandparent.
In addition to easy access on the Internet, “Dr. Toy’s Smart Play/Smart Toys” 2005 Product List may be obtained by sending a self-addressed, stamped #10 business envelope (SASE) to "Dr. Toy," c/o Institute for Childhood Resources, 268 Bush Street, San Francisco, CA, 94104.
Additional Points:
- Dr. Toy’s Guide links many related useful sites and resources for parents, teachers, children and special needs.
- Dr. Toy is the author of Dr. Toy's Smart Play/Smart Toys, a unique book that provides tools to parents to enhance their child's PQ (Play Quotient) -- a concept Dr. Toy originated. The book is published in China, Germany, Thailand, and Spain.
- Articles about Dr. Toy have appeared in newspapers and magazines across the country, in Canada, and around the world.
Interviews regarding the book and the recommended best smart toys and products can be arranged with Angie Niehoff (561-868-0297) or Staci Scheibel (510-540-0111)
Alphabetical listing Company and Product 2005 (See drtoy.com)
Alary Games Bloco
Alary Games Choco
Alary Games Frog Pond
Alary Games Wavelength
Aware Toys Ki
b. dazzle Boston Scramble Squares® 9-Piece Puzzle
b. dazzle Bunnies Scramble Squares® 9-Piece Puzzle
b. dazzle Civil War Scramble Squares® 9-Piece Puzzle
b. dazzle Hot Air Balloons Scramble Squares® 9-Piece Puzzle
b. dazzle Ice Cream You Scream Scramble Squares® 9-Piece Puzzle
b. dazzle Penguins Scramble Squares® 9-Piece Puzzle
b. dazzle Retrievers Scramble Squares® 9-Piece Puzzle
b. dazzle Sea Shells Scramble Squares® 9-Piece Puzzle
b. dazzle Serengeti Scramble Squares® 9-Piece Puzzle
b. dazzle Space Shuttle Scramble Squares® 9-Piece Puzzle
Baby Hands Productions My Baby Can Talk - First Signs
Baby IQ Language Learning Chinese & English Together DVD
Baby Prodigy Baby Preschool DVD
BabyPro Let's Play Ball! DVD
Becky's Home Circle Speed Spell: The Inside-out Word Game
Binney & Smith Crayola® Erasable Markers
Blue Orange Games Scoop's & Surprises
Blue Orange Games Topitop Showdown at the Beach
Blue Orange Games Zimbbos!
Braincandy Braincandy: My Five Senses
Briarpatch I Spy In Common
Bulls-Eye Creative Tieramid CircleSet™/EduSet™
Bulls-Eye Creative Tieramid Spectrum™
Cameleon Poly-M Basic 3-6
Cameleon Poly-M Starter 1-5
Comfy Easy PC
Comfy Home Hunt
Comfy Let's Imagine
Dave Fromer Music Shake A Hand Children's CD
DoubleStar Cogno: The Alien Legends™- Synapse Book
Easytoys 3D Story Puzzle
EDC Publishing World of the Microscope Kid Kit
Essential Minds Ki-Kids Discovering the Astronauts DVD
Essential Minds Ki-Kids Discovering the Police DVD
Free Spirit Publishing Feet Are Not for Kicking Board Book
Free Spirit Publishing Words Are Not for Hurting Board Book
Gamewright Cuckoo Zoo
Gamewright Loot
Gamewright The Scrambled States of America
Gamewright Sleeping Queens
GeoPlunge GeoPlunge
Girls Explore Dot Richardson Doll Set
HaPe International Funny Steps Skateboarding
Harmonic Vision Music Ace Deluxe
I Made That Carry Box
ImagAbility Wedgits To Go Set
ImagAbility Wee Wedgits
Incredible Kid Write On!™ Printing DVD Tutor Wipe-Off Book Kit
Indigo Media Intl Sleepy Time CD
Ion Imagination Entertainment Flumpa®'s World--Water, Water Everywhere
JABCO Good Neighbors - The Sharing Game
K & M International Dino Magna Morphs
Kidzup Productions I'm Learning My Phonics Book & CD
Klutz Knitting
Klutz T-Shirt Art
Kutoka Interactive Didi E Ditto (Kindergarten) CD-ROM
LeapFrog Leapster™ Learning Game System
Learning Creations Teaching Tees
Learning Journey Intl Foreign Word Match - First Words
Learning Journey Intl Foreign Word Match, Number, Colors & Shapes
Learning Journey Intl Pig E Bank
LEGO Systems XXL Mobile Crane
Lexia Learning Systems Lexia Cross-Trainer™ Visual-Spatial CD-ROM
Magical Monster Trap Magical Monster Trap
Make Baby Laugh Chuckle Together!
Mary Kaye Music Mouse Jamboree
Mega Bloks 123 School Bus™
Mega Bloks Block Buddies® My Musical Farm
Mega Bloks Amazing Spider-Man® Building
Mic-O-Mic Americas Helicopter (Model #2.06)
Mic-O-Mic Americas Large Breakdown Truck (Model #8.02)
NewsLine Publications It's News To Me
Nursery Tap Nursery Tap, Hip to Toe
Nurture Basics Play Along With Me!
Out of the Box Publishing Easy Come, Easy Go
Out of the Box Publishing LetterFlip
Pamela Drake/Woodkins Airplane Lemon Meringue Push Toys
Pamela Drake/Woodkins Panda Stacking Animal Puzzle
Patch Products Self-Esteem™ Game
Purple Lady Productions No One Can Ever Steal Your Rainbow
Rose Knows Geist Junior and The 13 Pet Geists
Scholastic Entertainment Clifford The Big Red Dog® Nesting Blocks
SET Enterprise Jurassic Jumble
Smart Picks Fruit Fly Bingo
Solidworks Cosmic Blobs
Straight Edge Abigail's Adventures Series
Taggies Snuggle Time with Sweet Dreams & Goodnight Star Book Pack
Taggies Special Time with I Love You & Sweetheart Taggie Book Pack
Talicor/Aristoplay Monkey in the Middle
Techno Source Crayola My First Electronic Coloring Book
ThinkFun Tipover™
Tinker Minds Aerobloks™
TLI Games City Go, The Big City Discovery Game!
Wai Lana Yoga Little Yogi's Fun Exercise Book
World Class Learning Materials The Time Machine for All Time™ Demo Clock
Yosi Music Under A Big Bright Yellow Umbella CD
Young Scientists Club Sci-Ology
Zocker Toys 3D Pool Game Table
Zocker Toys Water Darts
Zometool Zome Crazy Bubble Kit
Zometool Zome Virus Project
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