ParentCenter.com(R) Helps Families Survive the Long Winter Months With the New Family Entertainment Guide
SAN FRANCISCO, Jan. 25 /PRNewswire/ -- BabyCenter(R), L.L.C., todayannounced the launch of the Family Entertainment Guide on ParentCenter.com(R),the leading online resource for parents of children ages 2 to 8. The FamilyEntertainment Guide includes over 2,000 reviews with comprehensive,age-specific information about movies, TV programs, music, books, video games,and Web sites. ParentCenter.com(R) selected Common Sense Media(SM), a leadingnon-partisan, not-for-profit organization to provide the reviews and ratingsfor the new online guide.
A recent poll on ParentCenter.com(R) reveals that parents want a credibleresource to help them make smart media choices for their own family. Since 48%said they do not trust the MPAA(R) movie rating system, current ratingssystems are often failing to meet their needs. When asked who they would trustto provide guidance for selecting children's movies, more parents chose aparents' group or non-profit organization that specializes in reviewing familyentertainment than any other option.
ParentCenter's Family Entertainment Guide was created in partnership withCommon Sense Media(SM), an organization led by concerned parents and supportedby influential academics, business people, and child policy experts. "Like us,Common Sense Media recognizes how integral media has become in the lives ofmodern families," said Mari Baker, president of BabyCenter. "We selectedCommon Sense Media because of their insightful coverage of all types of familymedia -- not just movies -- and their dedication to empowering parents to makeresponsible choices based on their own family's values."
The Family Entertainment Guide helps parents keep up with theever-changing array of family entertainment and educational media options. Agerecommendations and star ratings give a quick overview. Color-coded ON, OFF,and PAUSE buttons provide more detailed ratings based on criteria that areimportant to families: drug, alcohol, and tobacco use, sexual content, rolemodels, commercialism, language, and violence -- including scariness.
The complete "Common Sense Review" provides in-depth guidance: forexample, the G-rated movie Polar Express was recommended for children ages sixand above, but the review also offered warnings about specific scenes thatmight scare younger children. Reviews posted by parents provide additionalinput, "Our daughter is four and we were looking for a good 'first movie' totake her to. Since Polar Express was rated G and I had heard goodword-of-mouth, it seemed like the right choice ... Had I read the Common Sensereview first we would have better known what to expect ... "
"Parents have told us that existing ratings systems don't offer enoughinformation about media content, and that the age guidelines are too broad.Also, parents don't trust them because most are industry sponsored, and don'tnecessarily have their interests in mind," said Jim Steyer, CEO and founder ofCommon Sense Media. "With more than 3 million parents visitingParentCenter.com and BabyCenter.com each month, our partnership enables us toreach far more parents and help them make the best media choices for theirfamilies."
Parents can subscribe to the ParentCenter(R) Bulletin, a weekly emailnewsletter with reviews of newly released movies, DVDs, and other media, alongwith important parenting news and advice at www.parentcenter.com. To try outthe ParentCenter(R) Family Entertainment Guide, visitwww.parentcenter.com/reviews/.
About Common Sense Media(SM)
CONTACT: Kathryn Grant of KGPR, +1-415-381-4446, or Kathryn@kg-pr.com, for BabyCenter, L.L.C.
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