Licensing new product ideas begin with commitment:
At NewFuntiers we're often asked about the creative process, and how to succeed in the speculative business of creating and licensing new product ideas to manufacturers. Although there are many factors leading to success, one stands out as an undeniably important starting point: You must first make a commitment to your goal, and the effort it takes to reach it.
Commitment:
"Until one is committed there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one's favor all manner of unforeseen incidents and meetings and material assistance, which no person could have dreamt would have come their way." (Unknown Author)We have learned a deep respect for one of Goethe's couplets:
"Whatever you can do or dream, begin it.
Boldness has genius, power and magic in it."And finally, a quote from one of our era's greatest philosophers:
"If you don't know where you're going...you might not get there." - Yogi Berra
Some other things to keep in mind: Now that you have a greater appreciation for the power of commitment, and how it may help you achieve your creative goals, let me share with you a simple fact that will help you to maintain a realistic and balanced perspective:
At NewFuntiers, developing a working relationship based on trust is as important to us, as it is to you. We will never shine you on by telling you that, "You've created the greatest product we've ever seen!", while, at the same time, knowing there are real licensing issues that will cause it to be rejected by our manufacturing clients. (Remember, we have to sit face to face with them in presentation meetings, and they don't appreciate having their time wasted.) On the other hand, when we tell you that you have a strong product concept, and we'd like to represent it on your behalf, be assured that you do, and that we're ready to put our money where our mouth is by bearing the entire cost of representing and licensing it to one our manufacturing clients.
Paul A. Lapidus, IDSA
NewFuntiersTM
9882 Cow Creek Drive
Palo Cedro, CA 96073 USA
Voice: 800 846-0701 (Toll Free U.S. & Canada) or 530 547-4412
Fax: 530 547-4413
E-mail:
Paul Lapidus is a member of IDSA
Commitment |