Phil Bloomfor his timely and important service to the industry, and to the inspirational Fred Kroll for inviting me to prepare an article for this space while he is on vacation. I hope to hear from you with your ideas and thoughts on the subject of play.
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www.naeyc.org)
Join Playing for KeepsThis new organization has created a coalition of organizations and individuals who share a stake in “fostering a climate of productive play for children” In 1999 for the first time manufacturers, retailers, distributors and childhood development experts and advocacy groups participated in a forum to “collaborate dialogue and action”
In March 2000 the first meeting was held at Wheelock college in Boston MA under the leadership of Edgar Klugman, Professor of Education, and John Lee, President of Learning Curve International. At the meeting presentations and discussions led to an active coalition and board that prepared the second meeting, held in 2001. A great deal has happened If you have not already provided support for this effort and learned how you can participate call 617 879 2185
Provide Playthings to Needy Children
Every year the U.S Marines and their provide much needed plaything to children who otherwise would do without. Children who are given toys benefit in many ways and most importantly are not left out. Play is too important to all children for any to be left behind. Please support your local and national “Toys for Tots” program by making donations. See their web site.
If you have another local group that you have been supporting continue to give to that group, but also consider providing your support to national efforts that are expanding to reach many children.
For all of us in the toy industry children are foremost in our minds. We must continue to think how we can enhance and expand playing experiences for all children everywhere and make play a priority for every child as part of their every day experiences. We need to also find new ways to encourage parents and teachers to expand the time children are allowed to play every day.
Finally, I would like to refer you to a recent article by Kathryn Gaffney, “ Can the Specialty Toy Chain Survive” in Specialty Retailer (June 2001). who points out the problems with lack of knowledge, declining customer service, and “dead time” when there is nothing happening. That is precisely the time when you have the opportunity to make something happen at the store, expand sales, and improve playtime. Children are eagerly looking for meaningful activities when they are not in camp. Activities at the toy store can benefit everyone.
Children need time to play indoors and outside and with a wide diversity of materials. You will want to promote the right of the child to be creative, be imaginative and to enjoy non-violent play. Safe and stimulating play promotes wholesome development and inspires a healthy future. Play is for everyone! Let’s play!
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